This workshop focuses on strategic planning for an annualized coffee roll-out plan, emphasizing collaboration across departments. Participants engage in hands-on exercises and discussions using a high-level company-wide calendar, incorporating both green and roasted coffee releases. The calendar acts as a master document, informed by and informing cross-functional focus points throughout the year.

Key elements include:
- Understanding the dynamics of "PUSH" from the coffee team and "PULL" from sales and marketing teams.
- Example scenarios illustrate how departments can coordinate activities based on coffee releases, ensuring readiness and maximizing sales potential.
- Communication flows and information sharing between cross-functional teams are emphasized for success.
- Departments involved include green coffee purchasing, roasting and quality assurance, coffee education, marketing, sales, retail café, and finance.
- The goal is to establish an annual plan that anticipates recurring events, making ad hoc challenges more manageable with established best practices.

Through practical exercises and discussions, participants learn to align their efforts, reduce last-minute scrambling, and optimize sales opportunities throughout the year.

*This workshop has an additional registration fee. Please add it to your badge prior to the event (and receive early bird pricing) or stop by the registration counters onsite.