Building a Sustainable, Ethical, and connected Coffee INdustry through Expertise and passion.
My drive to learn the best ways to ensure or improve quality has led me step by step along the supply chain, from supporting baristas so they can offer the best service and drinks to supporting farmers so they can produce a higher quality cup, and every step in between.
I’ve built training programs for baristas, managers, roasters, cuppers, and green buyers. In 2019 I joined the Coffee Quality Institute as an Instructor; I’m one of 54 Q Arabica Instructors able to certify new Q Graders around the world.
My years as an Spanish/English interpreter honed my communication skills across languages and cultures. I am curious about the ways students hear and process information, and my style of adult education and training allows for flexibility, adaptation, and support of all learners.
I’m here for Coffee Pros & brands who want to improve their strategies and up their game.
Are you ready for the next step in your professional journey?
become a Q Grader
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Q COMBO @ Coffee Project NY
Wednesday September 13 - Monday September 18
CPNY’s has a gorgeous lab in the heart of Queens; com take advantage of this over-the-weekend course in NYC!
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Q COMBO @ CoRo Berkeley
Monday September 25 - Saturday September 30th
CoRo’s bright and breezy lab only fits 6 students and will certainly sell out. Register now for this intimate and rigorous course!
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Q COMBO @ The Crown Oakland
Monday November 13 - Saturday November 18th
The Crown’s state of the art space is gorgeous and functional, and I Can’t wait to teach in my former home lab. Early bird pricing applies through August.
Experience
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I’ve been working behind the bar for 15 years. From Ritual, to Blue Bottle, to Andytown, I’m a veteran of high-volume cafes.
At The Crown, I built a full barista training and ongoing education program while leading the staff to open the Tasting Room and training center. I also managed the menu, including service and drink QC and development of signature beverages.
Technique, precision, and practice are essential for every barista. My passion for efficiency and excellence has led me to become an expert in “flow” and mise en place behind the bar. Learning how to give consistently excellent customer service is an equally important skill, and one that staff rarely receive training on; I like to change that by offering a two-part series on how to give excellent service to customers of all types and needs.
A key part of successful barista training is support from management; after years managing barista teams, I am an expert in what good leadership looks like and how to improve staff morale.
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I’ve been roasting since 2015; there are few things that give me as much joy as the zen flow of a successful production day.
In that time, I’ve helped companies grow from a one-location brand with a 5kg roaster to having multiple locations and multiple roasters, increasing their production volume astronomically.
I’ve managed coffee menus of up to 20 single origins and blends, built roast profiles, designed packaging, built out production spaces, built and maintained QC systems, and managed inventory at multiple locations.
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I spent 5 years working at a coffee importer in the Bay Area focussing on their line of top-tier coffees. I became intimately familiar with harvest and arrival seasons for different producing regions, got to see large-scale market trends and local buying preferences firsthand, participated in several cup quality competitions and auctions and collaborated directly with coffee producers.
I’ve cupped thousands of coffees and done extensive coffee analysis, including screen size sorting, density readings, moisture and water activity readings, sample roasting, home roasting, production roasting, cupping, and brewing.
I have close relationships with producers in Mexico, Honduras, Guatemala, Colombia, Bolivia, Ecuador, and Brazil, and look forward to continuing to expand my global network of high-quality coffee.
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I have always had a knack for event and project management. In 2009 I was a founding member of the US National Tango Championship, and my love of event organizing was born. Since then, I’ve hosted numerous events as the Bay Area Coffee Community’s Events and Volunteer Coordinator, organized the Prep Rally and other large-scale events at The Crown, and built community through events like Cata Latina and weekly Latte Art meetups (Lil’ Latte Lessons and Fee Fi Foam Fun).
For five years I was chair of the Coffee Committee for the Good Food Awards, and in 2022 I oversaw a full Awards cycle, including the Entry Period, Blind Tasting, and Vetting as Interim Director of the Good Food Foundation.
What People Are Saying:
“Sandra is an amazing instructor and mentor! The way she explained the material was eloquent and easy to understand and follow. I couldn’t have obtained my Q grader certificate if it wasn’t for her teaching!”
— Ryan Bui, QC & Account Manager
“Sandra was clear, patient and very knowledgeable on what it was I was trying to understand regarding espresso. I am looking forward to our next consultation together to put together a barista training manual for the coffee shop!”
— Ana Valle, Owner/Founder
“Sandra brought a lot of positive energy and expertise which helped me feel much more prepared for the Q Exam”
— Former Q Student
CONTACT
Coffee is an Adventure.
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