I believe good coffee can change the world.

Learn with me

Loupe Coffee Consulting

Hola! I’m Sandra Elisa Loofbourow, a certified Q Instructor through CQI, a seasoned green buyer, roaster, barista, and published author. I was a founding Director of The Crown: Royal Coffee Lab & Tasting Room, and am co-host of the bilingual podcast Cafetera Intelectual. I am dedicated to creating a sustainable, ethical, and quality-focused coffee supply chain.

Check out my offerings below!

photos by @Lindsey Shea and @Contento Estudio

Upcoming CVA for Cuppers Courses
Update your Q license

  • CVA @ Coffee Project New York

    New York, NY

    Thursday October 23 - Friday October 24

    more info

    sign up

  • CVA @ InterAmerican

    San Diego, CA

    Thursday October 30 - Friday October 31

    more info

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  • CVA @ CoRo

    Oakland, CA

    Thursday November 5 - Friday November 5

    more info

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Openflor was born from a shared commitment to building a more equitable, human-centered coffee industry. With decades of experience in quality evaluation, market strategy, and trade, Ben and Sandra have seen firsthand the challenges producers and exporters face when accessing new markets.

They founded Openflor to bridge that gap—providing expert guidance, strategic connections, and the tools needed to thrive in an evolving coffee landscape. Their mission is simple: help green coffee communities succeed by ensuring their coffee reaches the right buyers, at the right time, for the right value.

more info

Openflor supports coffee exporters and producers increase market access in existing markets and enter new markets through brand strategy, sales support, and successful trade show activations.

Check out this impact report from work we did with the Australia - Papua New Guinea Economic Partnership at last years MICE show in Melbourne. Review sample trade show services here.

You deserve access to the

c Market

The C Market defines the base price for all future coffee contracts. Buyers and sellers all around check it daily, and often use this data to hedge, speculate, and make critical decisions.

Historically, this information has been difficult for non-traders to access. We’re here to change that.

Futures.coffee is a free website that lists current C Market prices, historic data, and trends. Use it to review foreign exchange rates, check coffee news, and stay up to date on market updates.

Built with love in Oakland, CA <3

Check the C

 

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What people are saying

  • Traveling to a new location can be daunting but Sandra created an environment that allowed her students to excel and maintain confidence

    Q Student

  • Sandra is a motivator when all the students were worried. Sandra's best strengths as an instructor are patience and reassurance.

    Q Student

  • Sandra is a wonderful and thoughtful instructor. Lectures and exercises were always well structured and easy to follow. Her ability to condense complex ideas into digestible and easy to understand material was incredibly helpful. Her support for all of us students throughout the process felt genuine and heartfelt. Super thankful to have had her has an instructor during a long and stressful week!

    Q Combo Student

  • Sandra was an overwhelmingly supportive instructor who took time to instill confidence and knowledge in her students by encouraging them and providing them with all of the tools necessary to succeed. She is gifted with communication and excels in lecturing students while simultaneously creating a space for them to grow professionally and personally. I would highly recommend any and all courses that Sandra provides.

    Q Combo Student

  • Sandra is great, so knowledgeable and down to earth. It’s really great to hear from someone who is so well immersed in coffee to share from personal experiences.

    Spanish For Coffee People Student

  • As a fluent Spanish speaker, I enrolled in Sandra Loofbourow's "Spanish for Coffee People" summer series primarily for the content in Lessons 3 and 4 - cupping Spanish and Spanish for Roasting Coffee. However, I found myself thoroughly enjoying each class. Sandra's teaching methodology is playful, kind, patient, and thoughtful, making the learning experience both engaging and enriching. I'm now eager to explore advanced Spanish with the vocabulary from the guías de catación y tostación, and I hope Sandra offers deeper dives into this fascinating subject in the future

    Spanish For Coffee People Student

  • I loved this class! I feel like the few short weeks gave me a surprising boost in my existing practicing, and certainly answered coffee specific vocab I wouldn’t have gotten otherwise. It’s super nice to have all the vocab saved now and I can keep practicing, and it was very helpful to do this right as I started learning to get pronunciation down by hearing someone talk in real time. Definitely worth the time and money.

    Spanish For Coffee People Student

  • Sandra has a deep and wide knowledge of all parts of a coffee roasting and cafe business. Her insights and recommendations were clear, informative, and actionable. We've worked with many consultants over the years, and Loupe Coffee Consulting stood out in terms of how clear it was that the work we did added value. I'm sure we will continue to work together on future projects. Great work! Highly recommend.

    Consulting Client